BizReport : Research

Research

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Friday, November 21, 2008

IAB reports slow quarterly growth in online ad revenue

Despite the economic downturn, online advertising revenues continue to grow, according to a recent report from the Interactive Advertising Bureau and PricewaterhouseCooper. >>

Friday, November 21, 2008

Mobiles users will trade phone bill discounts for ads

U.S. mobile subscribers are prepared to view advertising on their devices if they were to receive discount off their monthly phone bills, found open source solutions provider Transverse in a survey conducted by iGR. >>

Friday, November 21, 2008

Survey: Reward incentives will be important this year

With all that has been said about consumers cutting back and money being short this holiday season, retailers are preparing for a bear year; but the season isn't dead and merchants could still save the day. According to a recent survey by Kelton Research on behalf of Vesdia Corporation, rewards and incentive programs are a good start for online and offline merchants this season. >>

Thursday, November 20, 2008

Single-digit growth forecast for online travel booking industry

2009 will be the first year that online travel bookings in the U.S. will experience single-digit growth, forecasts PhoCusWright, while a Travel Weekly article reports the first monthly double-digit decline in U.S. travel sales volume. >>

Thursday, November 20, 2008

Harris Poll: The Internet revolution continues

Over 80% of the U.S. population is online, and cyberspace is no longer purely the domain of the young and tech-savvy, according to recent Harris Interactive research. >>

Thursday, November 20, 2008

Asia Pacific shoppers shun high street for Internet

Shoppers in Asia Pacific prefer purchasing online rather than a trip down the high street or mall, according to Visa's recent e-Commerce Tracking study. >>

Thursday, November 20, 2008

NaturalPath adds 27 partner sites to network

Online media network NaturalPath has added 27 more partner websites to it's network; the addition gives the network a reach of more than 25 million unique users each month. The NaturalPath network focuses on sustainable, healthy and conscious lifestyle markets; in other words 'green' consumers, a growing demographic that marketers are trying desperately to reach. >>

Thursday, November 20, 2008

Hitwise: Brand searches aren't leading to branded websites

Brand marketers could be missing out on traffic and revenue. According to a recent report from metrics firm Hitwise, only about 10% of brand searches actually lead consumers to a brand's website. >>

Wednesday, November 19, 2008

MailerMailer: Emails are being opened faster

A new study from MailerMailer reveals some interesting figures regarding the speed at which emails are opened, the effect of subject line length and the direction in which open rates are heading. >>

Wednesday, November 19, 2008

comScore: Ecommerce grows only 1% in October

You may call it a bellweather for the upcoming holiday season; according to the latest research from comScore, US ecommerce (retail) growth slowed to only 1% in October 2008. In the non-travel categories, this is the slowest growth increase this year. >>

Wednesday, November 19, 2008

Study: Consumers engaging with digital out-of-home ads

A new study commissioned by Danoo, a digital out-of-home media compny, and Arbitron Media Research has found that consumers are highly engaged with the new, digital billboards. These Web-connected LCD screens have been found to have an 84% engagement rate with consumers. >>

Wednesday, November 19, 2008

MMA: Mobile growth could push marketers into the black

With the growing economic crisis around the world, marketers are tightening their budgets and looking for new answers. A new report from the Mobile Marketers Association and Synovate points to mobile as part of the answer; with more consumers turning to mobiles for information as well as communication, the report suggests mobile revenue could help marketers reap some rewards. >>

Tuesday, November 18, 2008

Consumers could be encouraged to shop via socnets

Shopping may yet come to social networking. The ability to view comments and special offers would encourage many online shoppers to purchase via social networks, according to a recent survey by Harris Interactive and commissioned by ecommerce solutions provider, Volusion. >>

Tuesday, November 18, 2008

Study: The changing faces of green consumers

More and more consumers are turning over a new leaf - no pun intended - as they try to reduce their carbon footprints and take better care of the environment. But, not all 'greenies' are the same which means marketers need to have a specific approach for the various green demographics appearing in the marketing realm. >>

Tuesday, November 18, 2008

Timing is everything with mCoupons

When money becomes tight, consumers begin clipping coupons, but this year it could be un-clippable coupons - those served via mobiles - that will help retailers during the holiday shopping rush. According to mobile marketing solution provider SmartReply, mCoupons are likely to be a big hit in 2008; the key is to serve coupons at the right time. >>

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