BizReport : Loyalty Marketing

Loyalty Marketing

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Friday, November 21, 2008

Ad network launches quality guarantee, refunds

Online ad network Undertone Networks is hanging its hat on accountability with the announcement this week of a Quality Guarantee, with refund, for all its advertisers. >>

Friday, November 14, 2008

Vespa bets social site will boost US scooter sales

If you're looking for better way to connect with consumers and engage them with your brand, look no further than scooter king Vespa's new website. With a combination of product information and interactive activities - like a 'Community Ride' area and a 'Vespa vs. Auto' gas gauge - the site invites consumers in and then engages them so that they stay. >>

Tuesday, October 28, 2008

Customers seeking product support log on

After flicking through the manual, the Internet is the second port of call for customers looking for product information and support, according to Michael Mace of Rubicon Consulting. >>

Thursday, October 16, 2008

Spell out delivery costs to avoid 'shipping shock'

To bring some Christmas cheer into the homes of recession-weary British consumers, Amazon has slashed its minimum purchase amount to a third of the usual cost. >>

Wednesday, October 15, 2008

Consumers plan a budget-conscious Christmas

Consumers plan to employ a variety of money-saving tools and strategies to bag a bargain this holiday season, according to a recent survey by Harris Interactive, commissioned by coupon website RetailMeNot.com. >>

Thursday, October 09, 2008

How to defend your brand

News travels fast, especially on the Internet. It has been said that one satisfied customer will tell one friend about their shopping experience but one unsatisfied customer will tell 100 people about their experience. With the speed of the Web, how can brands defend their honor, so to speak? Here are three way to defend your brand before - and after - an attack. >>

Wednesday, October 08, 2008

Survey: SEO, site search and email are top business tools

A huge majority of retailers across the globe rank email, search engine optimization and site search as the most important ecommerce tools that help promote their businesses, finds search services provider SLI Systems. >>

Tuesday, October 07, 2008

Institute of Sales Promotion publishes online couponing guidelines

The Institute of Sales Promotion (U.K.) is encouraging retailers and marketers to adhere to a new set of best practice guidelines for the creation and distribution of online coupons designed to limit counterfeiting and redemption abuse. >>

Thursday, October 02, 2008

Simplify your website to lure consumers

It’s about this time of year when websites need a dusting down to ensure they are fresh and alluring to holiday shoppers. One way in which to lure consumers from your competitors is to ‘simplify’ your website making it quick and easy for consumers to see what they want and how to get it. >>

Thursday, October 02, 2008

Two ways to let email boost recession profits

The sky may not exactly be falling, but the economy keeps getting tighter. This week in the US the House of Representatives couldn't pass a bailout bill to help struggling economic firms, which sent the stock market into a bit of a tailspin. With no end to this struggling economy in sight, is there a way to recession proof your next ad campaign? >>

Monday, September 29, 2008

Cone: Americans expect businesses to have social media presence

According to a new online survey conducted by Cone LLC, an overwhelming number of online Americans want businesses to interact with them via social media such as blogs and networks. >>

Tuesday, September 23, 2008

Focalyst: Baby Boomers want to give something back

It appears that the “Me Generation” isn’t as self-centered as first thought. Focalyst’s latest report on Baby Boomers shows many have an altogether altruistic attitude. >>

Monday, September 22, 2008

Catch Millennial eyes with electronic coupons

To get your printed coupon in front of a Millennial is hard work, to make them cut it out and use it is almost impossible. Why? Because the majority of Millennials get their information, and therefore marketing messages, online or via their mobile phones. >>

Monday, September 15, 2008

Twitter as a marketing tool?

Can Twitter really be used by marketers? At first glance the mega-chatroom environment can be off-putting and the original branding of “what are you doing now?” somewhat pointless. However, marketers from across the spectrum are twittering to great effect. How? >>

Friday, September 12, 2008

Customer retention becomes business priority

New research carried out by SPSS Inc. has revealed customer retention as a top priority for European businesses, as consumers become less brand loyal and more price sensitive. >>

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