BizReport : Email Marketing

Email Marketing

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Wednesday, November 19, 2008

MailerMailer: Emails are being opened faster

A new study from MailerMailer reveals some interesting figures regarding the speed at which emails are opened, the effect of subject line length and the direction in which open rates are heading. >>

Wednesday, November 19, 2008

Is your unsubscribe process working for, or against, you?

So, a consumer wants to unsubscribe from your email communications. How is this handled at your company? Does your process immediately unsubscribe them, or are they first presented with alternative choices? >>

Thursday, November 13, 2008

Study: Content should determine message layout

If you think all email messages should have the same layout, think again. A recent study from Marketing Sherpa determined that, for the best results, content should determine the layout of an email message and that layout should change with each campaign. >>

Wednesday, November 12, 2008

Researchers turn spammers to investigate economies of spam

Researchers at the University of California hijacked an infamous botnet to ascertain the success of spam and recorded a much lower success rate than anticipated. >>

Wednesday, November 12, 2008

Lucid Marketing: Mom bloggers vs moms that don't

It has long been reported that online women, in particular moms, play a huge part in web discussions and blogging, but is there a difference between moms that blog and those that don't use the Internet? >>

Wednesday, November 05, 2008

Report: Text, email important to consumers

Telephone and letters, those used to be the only ways to communicate other than face to face. With the advantages of the Internet, however, consumers can communicate without ever meeting another person face to face; which gives marketers more chances than ever to engage the audience. >>

Thursday, October 23, 2008

Email marketing: How do you compare?

A recent article by Ignite provides an interesting overview, gleaned from a new report from eMarketer, of the email marketing operations and metrics of online retailers in the U.S. >>

Thursday, October 23, 2008

Ensure transactional email messages are recognizable

Vague subject lines, unrecognizable sender information and overly long body text are all to blame for the often pitiful user experience offered by transactional messages, says usability expert Jakob Nielsen in his latest Alertbox post. >>

Wednesday, October 22, 2008

Marketing via social networks a no-no?

Young Internet users may be more likely than others to hang out on social networks, but is it really the place to market to them? Not necessarily, according to joint research by ExactTarget and Ball State University. >>

Monday, October 20, 2008

Silverpop enables social marketing via email

New technology can now offer marketers a slice of social networking action just by sending an email. How? By using Silverpop's new 'Share-to-Social' feature. >>

Monday, October 20, 2008

Flaunt your free delivery

Consumers are going online to do their holiday shopping as a way of saving time and money, especially on gas, which makes offering free delivery a powerful way of attracting new customers. >>

Monday, October 20, 2008

Are you testing your email subject lines?

If not, you may be missing out on click-throughs and conversions. Following the best practices of including a brand name, keeping the subject line simple and being informational is enough. It may not be, and testing subject lines with a small group of list members could greatly improve the ROI of your next campaign. Here are a few things to test. >>

Thursday, October 16, 2008

New email platform touts overnight ratings

If you want more metrics at a faster pace, a new email platform could be the answer. New email startup iPost says it delivers database segments in minutes based on consumer actions during the past year and up to midnight the night before the campaign began. >>

Monday, October 13, 2008

Holiday email campaigns begin earlier

Have you sent any email messages referencing Christmas or the holidays yet? Over a quarter of retailers have, according to The Retail Email Blog, over a week earlier than last year. >>

Wednesday, October 08, 2008

Survey: SEO, site search and email are top business tools

A huge majority of retailers across the globe rank email, search engine optimization and site search as the most important ecommerce tools that help promote their businesses, finds search services provider SLI Systems. >>

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