BizReport : E-commerce

E-commerce

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Thursday, October 02, 2008

Simplify your website to lure consumers

It’s about this time of year when websites need a dusting down to ensure they are fresh and alluring to holiday shoppers. One way in which to lure consumers from your competitors is to ‘simplify’ your website making it quick and easy for consumers to see what they want and how to get it. >>

Thursday, October 02, 2008

Canadians keen to download coupons

Canadians are very interested in downloading coupons from the Internet, but a lack of retailers offering this option and the reluctance of some bricks-and-mortar stores to accept self-printed coupons, is holding back the practice. >>

Thursday, October 02, 2008

Report: Affiliate marketers may use adware deceptively

Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using adware to take credit for sales they aren't responsible for. >>

Wednesday, October 01, 2008

How to turn a forum into a social media hub

Most marketers know the power of an online forum. Forums can answer consumer questions, share tips and tricks and give the consumer a greater loyalty to the brand. But, can a simple forum be easily tweaked to form a social media outlet that will appeal to even more users? >>

Tuesday, September 30, 2008

U.K. travel industry failing to embrace multi-channel selling

The travel industry, including airlines and online travel companies, is losing revenues through poor multi-channel integration and customer service, according to a new report from Foviance and RXPerience. >>

Tuesday, September 30, 2008

"Live Offers" real-time email couponing

ExactTarget have launched a new couponing platform that enables marketers to offer on-the-fly discounts and promotions while tracking open rates, print rates, redemption and ROI. >>

Tuesday, September 30, 2008

How to boost your next online campaign response

Consumers are a fickle bunch; this is true in the online and offline world. But, there are a few tricks you can use in your next online campaign to help boost response rates - thereby boosting campaign ROI. MarketingSherpa found in a recent study that there are three near-sure-fire ways to improve campaign response. >>

Monday, September 29, 2008

Gamers look to peers for auto purchase advice

According to results of an automotive study among Ziff Davis Game Group’s 1UP Network, gamers are proving to be a significant consumer demographic that looks to its peers for product advice. >>

Monday, September 29, 2008

Are you getting the most from retail search?

Online marketers know that search is a key component in any advertising campaign. However, although search isn't new it seems that marketers still aren't using search to the best advantage. According to a recent report from Compete Inc. and Google retailers using search need to include a portfolio of keyword terms to get the most for their search dollar. >>

Thursday, September 25, 2008

Industry experts forecast gloomy holiday sales growth

Recent reports from TNS Retail Forward Inc. and the National Retail Federation both have a gloomy message for retailers – expect weak growth over this year’s holiday period. >>

Wednesday, September 24, 2008

2012 Olympics advertising restrictions "heavy handed"

If you are planning your 2012 Olympics advertising campaign and you intend to use a combination of such words as “medal”, “gold”, “summer” or even “game” then think again. The 2006 London Olympic Games and Paralympics Games Act won’t allow it. >>

Tuesday, September 23, 2008

$57 billion lost to site abandonment

Online retailers are losing billions of dollars every year due to site abandonment, finds behavioral analysis firm Tealeaf in their annual Online Customer Experience survey. >>

Tuesday, September 23, 2008

Focalyst: Baby Boomers want to give something back

It appears that the “Me Generation” isn’t as self-centered as first thought. Focalyst’s latest report on Baby Boomers shows many have an altogether altruistic attitude. >>

Monday, September 22, 2008

Catch Millennial eyes with electronic coupons

To get your printed coupon in front of a Millennial is hard work, to make them cut it out and use it is almost impossible. Why? Because the majority of Millennials get their information, and therefore marketing messages, online or via their mobile phones. >>

Thursday, September 18, 2008

Is your website mobile-friendly?

Have you checked out what your website looks like on a mobile device? No? Perhaps you should before consumers start browsing the malls for their holiday shopping, mobile device in hand. >>

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