BizReport : Blogs & Content

Blogs & Content

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Friday, November 21, 2008

Ad network launched by DriverTV

Automotive website and video on demand online channel DriverTV has launched a content and advertising network; the new network will allow online publishers and marketers to pair up targeted overlay and display ads with relevant video content. >>

Thursday, November 20, 2008

NaturalPath adds 27 partner sites to network

Online media network NaturalPath has added 27 more partner websites to it's network; the addition gives the network a reach of more than 25 million unique users each month. The NaturalPath network focuses on sustainable, healthy and conscious lifestyle markets; in other words 'green' consumers, a growing demographic that marketers are trying desperately to reach. >>

Tuesday, November 18, 2008

AdGent007, Digital Network Sales partner for Aussie, New Zealand audience

An Australian advertising company is partnering with US-based AdGent 007 for a new service that will allow marketers to follow their consumer base anywhere in the world. The partnership focuses on local markets, but with a twist. >>

Monday, November 17, 2008

Thousands in revenues lost due to pirated content

Original content published on sites other than those it was intended for appears to have an audience 1.5 times larger than on its original destination site, according to a study by content monitoring firm, Attributor Corporation. >>

Monday, November 17, 2008

Burst Media launches auto ad network

A new vertical advertising network could impact automotive sales over the next few years, which could be hugely important with the slowing economy in the US. Auto buyers are few and far between; Burst Media has launched a behavioral targeting platform to help auto advertisers better find and target prospective auto buyers on the Internet. The ads will be targeted to consumers who have shown interest in buying a car. >>

Monday, November 17, 2008

Kontera to serve in-text ads to blogs, content sites

In-test advertising solution Kontera is partnering with PubMatic and ScribeFire to offer in-text ads to bloggers and online publishers. Kontera will analyze the publishers' content to highlight relevant keywords. >>

Friday, November 14, 2008

Mindshare to serve social ads based on engagement

Forget behavioral or geographical, WPP's Mindshare unit will begin serving ads to social consumers based on how much time they spend engaged with social networking websites. The ads will be based on the content consumers are most interested in. Mindshare will partner with Lotame to pull off the new marketing abilities. >>

Friday, November 14, 2008

Vespa bets social site will boost US scooter sales

If you're looking for better way to connect with consumers and engage them with your brand, look no further than scooter king Vespa's new website. With a combination of product information and interactive activities - like a 'Community Ride' area and a 'Vespa vs. Auto' gas gauge - the site invites consumers in and then engages them so that they stay. >>

Wednesday, November 12, 2008

Lucid Marketing: Mom bloggers vs moms that don't

It has long been reported that online women, in particular moms, play a huge part in web discussions and blogging, but is there a difference between moms that blog and those that don't use the Internet? >>

Tuesday, November 11, 2008

AdMeld prepares to launch new publisher platform

After an eight-month beta test phase, online advertising company AdMeld is preparing for the launch of their new program, said to help publishers maximize their online revenue simply. The platform works with digital advertising networks and advertising exchanges. >>

Friday, November 07, 2008

New branding tool could put marketers on the map

With more consumers utilizing travel and mapping websites, it makes sense for marketers to follow. A new collaboration between the Travel Ad Network (TAN) and Lat49 could make the transition to travel advertising simpler because they offer mapvertising. >>

Thursday, November 06, 2008

Report: How to improve SEO for video content

Optimizing content for search engines is not a new concept; however, optimizing video content is something that many marketers are still not doing well. Why? Most likely because video is still a relatively new area. But, with more consumers logging on to look for video clips, marketers need to better harness video and optimizing for search engines is one way to do it. >>

Thursday, November 06, 2008

Report: Web 3.0 is the next frontier

If you thought Web 2.0 - or social networking and rich media - were hard to fathom, the Web 3.0 revolution is just around the corner. According to new research from In-Stat, Web 3.0 is the next wave and will merge social networking with online gaming to create a new world. >>

Friday, October 31, 2008

Report: Power of the blog increases in UK

Blogging is becoming mainstream and it continues to draw in more readership. According to a recent comScore report, blogs were visited by nearly half of the UK's total online audience in August. >>

Thursday, October 30, 2008

Eyeblaster offers engagement analytics

Do you ever wonder how a consumer is interacting with your website? What about engagement after leaving your site? If so, a new analytics report from Eyeblaster may give you new insight. The tool shares statistics, metrics and data - including branding and online shopping habits - so that marketers can better measure campaign impact and ROI. >>

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