http://www.bizreport.com/ News & Insight for Online Marketers en Copyright 2008 Fri, 21 Nov 2008 12:26:12 +0100 http://blogs.law.harvard.edu/tech/rss Despite the economic downturn, online advertising revenues continue to grow, according to a recent report from the Interactive Advertising Bureau and PricewaterhouseCooper. ]]> http://www.bizreport.com/2008/11/iab_reports_slow_quarterly_growth_in_online_ad_revenue.html http://www.bizreport.com/2008/11/iab_reports_slow_quarterly_growth_in_online_ad_revenue.html Advertising Research accountability IAB online ad revenue online advertising quarterly Fri, 21 Nov 2008 12:26:12 +0100 U.S. mobile subscribers are prepared to view advertising on their devices if they were to receive discount off their monthly phone bills, found open source solutions provider Transverse in a survey conducted by iGR. ]]> http://www.bizreport.com/2008/11/mobiles_users_will_trade_discounts_off_bill_for_ads.html http://www.bizreport.com/2008/11/mobiles_users_will_trade_discounts_off_bill_for_ads.html Mobile Marketing Research advertising discount iGR mobile advertising mobile phone phone bill tect Transverse Fri, 21 Nov 2008 11:44:59 +0100 Online ad network Undertone Networks is hanging its hat on accountability with the announcement this week of a Quality Guarantee, with refund, for all its advertisers. ]]> http://www.bizreport.com/2008/11/ad_network_launches_quality_guarantee_refunds.html http://www.bizreport.com/2008/11/ad_network_launches_quality_guarantee_refunds.html Advertising Loyalty Marketing Trends & Ideas ad campaign ad network quality guarantee refund Fri, 21 Nov 2008 09:24:12 +0100 With all that has been said about consumers cutting back and money being short this holiday season, retailers are preparing for a bear year; but the season isn't dead and merchants could still save the day. According to a recent survey by Kelton Research on behalf of Vesdia Corporation, rewards and incentive programs are a good start for online and offline merchants this season. ]]> http://www.bizreport.com/2008/11/survey_reward_incentives_will_be_important_this_year.html http://www.bizreport.com/2008/11/survey_reward_incentives_will_be_important_this_year.html E-commerce Research ecommerce holiday sales online shopping reward programs Fri, 21 Nov 2008 02:34:51 +0100 The Hispanic population in the US is one of the fastest growing populations. To help marketers reach this new consumer base, ContextWeb has launched a Spanish-language contextual targeting platform. The platform allows marketers to reach Hispanic consumers on both Spanish and English language websites. ]]> http://www.bizreport.com/2008/11/contextweb_enhances_marketers_ability_to_target_hispanic_mar.html http://www.bizreport.com/2008/11/contextweb_enhances_marketers_ability_to_target_hispanic_mar.html Advertising Trends & Ideas Hispanic consumers online advertising targeted advertising Fri, 21 Nov 2008 02:23:49 +0100 Automotive website and video on demand online channel DriverTV has launched a content and advertising network; the new network will allow online publishers and marketers to pair up targeted overlay and display ads with relevant video content. ]]> http://www.bizreport.com/2008/11/ad_network_launched_by_drivertv.html http://www.bizreport.com/2008/11/ad_network_launched_by_drivertv.html Advertising Blogs & Content Trends & Ideas auto advertising automotive industry DriverTV Fri, 21 Nov 2008 02:04:23 +0100 2009 will be the first year that online travel bookings in the U.S. will experience single-digit growth, forecasts PhoCusWright, while a Travel Weekly article reports the first monthly double-digit decline in U.S. travel sales volume. ]]> http://www.bizreport.com/2008/11/single-digit_growth_forecast_for_online_travel_booking_indus.html http://www.bizreport.com/2008/11/single-digit_growth_forecast_for_online_travel_booking_indus.html E-commerce Internet Research hotel bookings HotelMarketing.com online travel booking PhoCusWright rail sales travel industry Travel Weekly Thu, 20 Nov 2008 13:17:10 +0100 Over 80% of the U.S. population is online, and cyberspace is no longer purely the domain of the young and tech-savvy, according to recent Harris Interactive research. ]]> http://www.bizreport.com/2008/11/harris_poll_the_internet_revolution_continues.html http://www.bizreport.com/2008/11/harris_poll_the_internet_revolution_continues.html Internet Research demographics Harris interactive harris Poll Internet usage online population U.S. Thu, 20 Nov 2008 11:41:46 +0100 Shoppers in Asia Pacific prefer purchasing online rather than a trip down the high street or mall, according to Visa's recent e-Commerce Tracking study. ]]> http://www.bizreport.com/2008/11/asia_pacific_shoppers_shun_high_street_for_internet.html http://www.bizreport.com/2008/11/asia_pacific_shoppers_shun_high_street_for_internet.html E-commerce Research Asia Pacific e-commerce high street mall online shoppers online spend Visa Thu, 20 Nov 2008 11:05:58 +0100 Online media network NaturalPath has added 27 more partner websites to it's network; the addition gives the network a reach of more than 25 million unique users each month. The NaturalPath network focuses on sustainable, healthy and conscious lifestyle markets; in other words 'green' consumers, a growing demographic that marketers are trying desperately to reach. ]]> http://www.bizreport.com/2008/11/naturalpath_adds_27_partner_sites_to_network.html http://www.bizreport.com/2008/11/naturalpath_adds_27_partner_sites_to_network.html Advertising Blogs & Content Research Trends & Ideas green marketing NaturalPath Media online content online publishers Thu, 20 Nov 2008 02:19:16 +0100 Brand marketers could be missing out on traffic and revenue. According to a recent report from metrics firm Hitwise, only about 10% of brand searches actually lead consumers to a brand's website. ]]> http://www.bizreport.com/2008/11/hitwise_brand_searches_arent_leading_to_branded_websites.html http://www.bizreport.com/2008/11/hitwise_brand_searches_arent_leading_to_branded_websites.html Advertising Research brand advocacy brand marketing brand monitoring Hitwise Thu, 20 Nov 2008 02:13:35 +0100 Pure-play mobile search engine Taptu has been tapped by mobile social network hub itsmy.com to power mobile search. According to the agreement, Taptu will power the search queries of the more than 2 million users on the itsmy.com network. ]]> http://www.bizreport.com/2008/11/taptu_itsmycom_partner_for_mobile_search.html http://www.bizreport.com/2008/11/taptu_itsmycom_partner_for_mobile_search.html Mobile Marketing Search Marketing Trends & Ideas mobile marketing mobile search Taptu text message ads Thu, 20 Nov 2008 02:01:20 +0100 Earlier this year, Mercedes-Benz partnered with consumer community site Passenger to form Generation Benz, a social network they can use to conduct a dialogue with, and learn from, their youngest demographic. ]]> http://www.bizreport.com/2008/11/luxury_car_brand_embraces_social_networking.html http://www.bizreport.com/2008/11/luxury_car_brand_embraces_social_networking.html Social Marketing Trends & Ideas Boomers focus group forums Gen Y live chat Mercedes-Benz online community Passenger Wed, 19 Nov 2008 12:46:01 +0100 A new study from MailerMailer reveals some interesting figures regarding the speed at which emails are opened, the effect of subject line length and the direction in which open rates are heading. ]]> http://www.bizreport.com/2008/11/mailermailer_emails_are_being_opened_faster.html http://www.bizreport.com/2008/11/mailermailer_emails_are_being_opened_faster.html Email Marketing Research email MailerMailer mobile devices open rates ROI subject lines Wed, 19 Nov 2008 09:27:59 +0100 So, a consumer wants to unsubscribe from your email communications. How is this handled at your company? Does your process immediately unsubscribe them, or are they first presented with alternative choices? ]]> http://www.bizreport.com/2008/11/is_your_unsubscribe_process_working_for_or_against_you.html http://www.bizreport.com/2008/11/is_your_unsubscribe_process_working_for_or_against_you.html Email Marketing CAN-SPAM email marketing Report Spam spam unsubscribe process Wed, 19 Nov 2008 03:05:55 +0100